Attracting 35 relevant enquiries for maternity unit vacancies in 3 weeks

Tameside & Glossop Integrated Care NHS Foundation Trust needed to create awareness of its Maternity Unit vacancies.

Recruitment Branding

Recruitment Video & Digital Content

Social Media Recruitment Advertising

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As the positions within the Maternity Unit required a specific set of qualifications and experience, the team decided the traditional recruitment method of a basic job advert may not reach the size of audience required.

Having previously worked with Just R on several successful digital recruitment campaigns, the Trust once again turned to our team.

With a number of vacancies to fill, the Maternity Unit became the focus of a one-month social media advertising campaign.

The Results

74,055

reached by the campaign in 30 days

4,816

engaged with the campaign in 30 days

enquiry forms received in 3 weeks

To create engaging, bespoke content for the campaign, members of the Just R team, Trust stakeholders and staff met to discuss ideas and brainstorm potential angles.

This content creation day was accompanied by a full photography and video shoot, alongside interview sessions to enable the Just R creative team to meet the staff and get a real understanding of the department, the Trust and life as part of the team.

Following the shoot, our talented design and animation team developed a package of photo, video and written content focusing on the available roles, as well as its fantastic team.

The social media campaign consisted of a series of more than 40 unique adverts placed over a three-week period.

They featured a variety of photos, short video clips, animated GIFs and unique copy, directly targeted at midwives living within a specified radius of the Trust.

Run across Facebook, Instagram and Twitter, the campaign directed applicants to a specifically designed landing page to capture their data.

The Trust was thrilled to receive 35 relevant enquiries for the roles within just three weeks.

In just 30 days, the campaign reached 74,055 relevant people, 4,816 of whom engaged with the campaign.

Feedback from the Trust’s recruitment team confirmed that the response was over and above anything they had expected.

Attracting 35 relevant enquiries for Maternity Unit vacancies in just three weeks