Proinnovera is a leading Clinical Research Organisation (CRO) with headquarters in Munster, Germany.
Clinical Research Recruitment
Recruitment Branding
Recruitment Websites
Share this project:
Specialists in dermatology, the team partners with sponsors to conduct clinical studies in more than 40 countries worldwide.
Proinnovera was keen to help people across Europe to get easy access to clinical studies relevant to their condition over the course of a 12-month period.
The team also wanted to improve the general understanding of the benefits of clinical research, ultimately boosting recruitment figures for Proinnovera studies now and in the future.
The Results
Strategy and tactics
Just R worked closely with Proinnovera stakeholders in their recruitment and feasibility teams to create a consumer-facing brand named ‘Future for Patients’.
This new branding sits perfectly alongside – and takes inspiration from – the current Proinnovera identity, which is aimed solely at recruiting potential patients.
Once the branding was confirmed, we began work on building the Future For Patients website.
The Future for Patients website is an online portal where patients can complete study prescreening and online enquiry forms, and can be connected directly with the study site nearest to them.
The portal offers fast, simple and safe access to clinical trials local to the user. It is functional, with a bright and modern feel, providing users with an uncomplicated experience. Its multi-language functionality was developed to allow ease of use throughout Europe, across many different countries.
To drive new patients to the website, we have created several different digital advertising strategies to run throughout the year. This included targeted social media and Adwords activity across specific locations in Germany and Poland.
The most recent social media and digital advertising campaign for Future For Patients saw an incredible, targeted reach of over 2.2 million people in just two weeks.
In total, over 600 online enquiry forms were completed, with each one then directed to the dedicated study call centre.
