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Clinical research campaign focused on ‘Future for Patients’ reaches more than 2.2 million people

Clinical research campaign focused on ‘Future for Patients’ reaches more than 2.2 million people

Proinnovera is a leading Clinical Research Organisation (CRO) with headquarters in Munster, Germany. 

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Clinical Research Recruitment

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Recruitment Branding

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Recruitment Websites

Specialists in dermatology, the team partners with sponsors to conduct clinical studies in more than 40 countries worldwide.

Proinnovera was keen to help people across Europe to get easy access to clinical studies relevant to their condition over the course of a 12-month period.

The team also wanted to improve the general understanding of the benefits of clinical research, ultimately boosting recruitment figures for Proinnovera studies now and in the future.

The Results

40+
countries worldwide
2.2m
reached by the campaign in two weeks
600+
enquiry forms received

Strategy and tactics

Just R worked closely with Proinnovera stakeholders in their recruitment and feasibility teams to create a consumer-facing brand named ‘Future for Patients’.

This new branding sits perfectly alongside – and takes inspiration from – the current Proinnovera identity, which is aimed solely at recruiting potential patients.

Once the branding was confirmed, we began work on building the Future For Patients website.

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FFP@2x

The Future for Patients website is an online portal where patients can complete study prescreening and online enquiry forms, and can be connected directly with the study site nearest to them.

The portal offers fast, simple and safe access to clinical trials local to the user. It is functional, with a bright and modern feel, providing users with an uncomplicated experience. Its multi-language functionality was developed to allow ease of use throughout Europe, across many different countries.

To drive new patients to the website, we have created several different digital advertising strategies to run throughout the year. This included targeted social media and Adwords activity across specific locations in Germany and Poland.

The most recent social media and digital advertising campaign for Future For Patients saw an incredible, targeted reach of over 2.2 million people in just two weeks.

In total, over 600 online enquiry forms were completed, with each one then directed to the dedicated study call centre.

FFP – 2@2x

The client said...

"Thank you very much to everyone at JUST-R who has supported us over the last 3 years to achieve our patient recruitment goals. The preparation of high-quality advertising material in clinical research is a challenge but with the competent, friendly and fast acting JUST-R team we always feel safe to overcome all obstacles. This competence creates trust and the results speak for themselves."

Julia Haack

RECRUITMENT & FEASIBILITY MANAGER
Proinnovera GmbH

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