CapitalNurse has a clear mission – to get nursing right for London.

CapitalNurse has a clear mission – to get nursing right for London.

Created in 2015 to recruit international nurses, its purpose is to ensure that London has the right number of nurses with the right skills, in hospital settings through to community care.

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Its task is challenging – the UK currently has more than 40,000 nursing vacancies, 24% of those in London.

However, we know that London is one of the most exciting, vibrant and diverse cities on the planet, with so much to offer an international nurse considering relocating to the UK.

CapitalNurse must paint a picture of life in London – along with the career prospects – in an engaging, persuasive way, while making the relocation process as straightforward as possible.

It also needed help with its processes – international nurse intakes must be allocated fairly across London’s NHS Trusts. A bespoke centralised management system acting as a central point of communication for more than 30 organisations would provide greater transparency.

CapitalNurse turned to our team of digital healthcare recruitment experts to make it happen.

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Strategy and tactics

Working closely with CapitalNurse and partners, Health Education England, NHS England and NHS Improvement, Just R created a new website and a bespoke recruitment support platform.

Designed and built by our expert team, its new front-end brochure website is designed to showcase everything our capital has to offer – making a persuasive case for choosing London – and also showcasing the CapitalNurse programme, with straightforward application details.

Potential language barriers were also considered carefully, incorporating Google translate tools and designed to make the portal simple and straightforward to navigate.

Our recruitment support platform is an industry first, allowing the management of international intakes of nurses from multiple agencies. It provides London’s NHS Trusts with complete transparency on the number of nurses coming into the city, where those nurses are coming from, specialist skills and qualifications, and which Trusts they have been placed with.

The complex project was completed in just 10 weeks, incorporating User Experience Design, User Interface Design, Brand Development, Website Development and Web Application Development.

Selina Trueman, Deputy Programme Director at CapitalNurse, said:

“This was our first foray into website design and we had a lot of ideas – the Just R team were excellent in taking the time to walk us through what we wanted, and managed to extract our concepts in a steady and methodical manner. More impressively, they then managed to turn that into a clear x.

A particular challenge for this project was the dual function we needed – a front-facing website and a back-door management portal. This was a new concept and design so everything had to be developed from scratch.

Weekly meetings were scheduled allowing us to see the progress, and also meant we could give feedback at every step. The Just R team went above and beyond to help us problem-solve, while coming up with new ideas and suggestions we hadn’t thought about.

We are more than delighted with the work and we very much look forward to working together again in the future.

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Nicola Birrell, Senior Digital Designer at Just R, said:

“This was a hugely complex project, which we’re all incredibly proud of. Our recruitment support platform was an industry-first – being able to deliver something of that caliber is very much testament to the skills and expertise within our team.

I’ve no doubt that the new website and recruitment support platform will prove transformative for CapitalNurse in attracting international nurses to our brilliant capital city and providing complete transparency for London’s NHS Trusts.”

Want to know more?

If you have a question or want to know more about Just R and how we can help with your healthcare recruitment, please do get in touch – we’d love to hear about your organisation and discuss how we can help you find and hire the staff you need in a more sustainable way.

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