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Just R drives over 100 applicants to Virtual Recruitment Event for Stockport NHS Foundation Trust

Just R drives over 100 applicants to Virtual Recruitment Event for Stockport NHS Foundation Trust

The Trust has welcomed 17 new members of staff, and has a pipeline of qualified, interested applicants, thanks to a bespoke recruitment campaign for an online open day

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Recruitment Video & Digital Content

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Social Media Recruitment Advertising

With social distancing restrictions in place, this year has proved difficult for employers needing to meet and hire prospective new colleagues. Stockport NHS Foundation Trust had a need to recruit newly qualified and experienced nurses to teams across several departments, including Surgeries, Theatres, Medicine, Community & District Nursing, Womens & Childrens Services and Urgent Care ED & AMU.

The team was keen to hold a Virtual Recruitment Event, to ensure they could recruit a pipeline of trained and qualified professionals whose values matched those of the Trust: to Care, Respect and Listen. The event would feature details about the departments which were recruiting, progression opportunities, and would offer online interviews to candidates on the day.

The Results

229,508
reached by the campaign
10,995
engaged with the campaign
109
applications recieved
17
job offers were made

The Solution

Stockport got in touch with Just R, who got to work creating a digital recruitment campaign with bespoke imagery and content. The social media posts directed interested applicants to a landing page where they were encouraged to leave their details to find out more about opportunities at the Trust, and its Virtual Recruitment Event.

Our content team spoke to members of the Stockport team, whose enthusiasm for their roles, patient care and colleagues shone through. Short video scripts were created for them to read to camera, which were featured throughout the campaign.

We created engaging and eye-catching content and visuals, with a strong call to action around signing up to a convenient, in-depth Virtual Recruitment Event which could be enjoyed from the comfort of your home.

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Stockport NHS   Facebook   336x280 Branded Graphic 1

The results

The campaign had a target reach of 100,000, which Just R exceeded significantly. Overall, 229,508 people within Stockport’s specific target audience were reached, with 10,995 people engaging with the campaign through likes, comments, clicks & shares.

An incredible 109 applications were received for the Virtual Recruitment Event. All candidates were contacted by Just R to validate their credentials; through this process, 26 were deemed to be unqualified for the jobs listed.

Of the remaining candidates, 35 were Qualified Nurses, and 31 were Student Nurses.

Of those who applied, 38 candidates confirmed their attendance for the event, and the 45 who were unable to attend have passed their details on to the Trust, to hear about future opportunities.

After the Virtual Recruitment Event took place, a fantastic 17 job offers were made to qualified candidates matching the Trust’s values.

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