NSFT’s people are central to that mission but, like all Trusts, it faces unique recruitment challenges. Demand for services is continually increasing, while funding declines. Attracting – and keeping – staff has proven difficult.

The Trust has been commended for its caring staff and its commitment to ensuring staff feel listened to and empowered – its recruitment campaign needed to not only fill vacant positions, but recruit the right people into those roles.

It was clear that the Trust needed a more sustainable and targeted way to recruit – Just R was brought on board to make it happen, with a smart digital recruitment campaign to attract and hire qualified mental health nurses.