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Just R helps staff United Lincolnshire Hospitals NHS Trust’s Surgery and Theatre department mid-pandemic

Just R helps staff United Lincolnshire Hospitals NHS Trust’s Surgery and Theatre department mid-pandemic

The global pandemic doesn’t have to make recruiting the right people an impossible task – but if you need convincing, check out our latest campaign for United Lincolnshire Hospitals NHS Foundation Trust (ULHT)

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Recruitment Branding

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Recruitment Video & Digital Content

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Social Media Recruitment Advertising

ULHT hired Just R to create a bespoke campaign to target passive job-seekers interested in nursing and ODP roles within the Surgery and Theatres department – a campaign that we delivered during the lockdown period.

Just R utilised the Trust’s current branding to develop a strong, recruitment-focused campaign identity for the department. We created and refreshed the Surgery and Theatres department Facebook pages and integrated bespoke online enquiry landing pages.

 

The Results

441,473
reached by the campaign
13,806
engaged with the campaign
37
enquiry forms completed
9
forms completed by NMC registered nurses

Strategy and Tactics

A day-long photoshoot was held in early March at the Trust’s site, while our content team collaborated with the staff to discuss the unique selling points of the role, department and Trust. This allowed us to create tailored, engaging social media posts.

Our team contacted all candidates expressing interest through the online landing pages within 48 hours of submitting the form. We carried out additional screening tests and guided them through the application process in order to convert the maximum number of candidates.

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Surgery Logo ULHT

Despite being launched in the middle of the global pandemic, campaign results were well above initial expectations:

  The campaign reached an amazing 441,473 people
✔  13,806 people engaged with the campaign
  The dedicated Facebook page generated 129 new ‘likes’
  A total of 37 enquiry forms were completed
  9 of these forms were completed by NMC registered nurses.

Two Band 5 nurses have started positions within the Trust as a direct result of the campaign, two other candidates’ job offers are pending.

ULHT has also gained a steady stream of interest coming through from prospective candidates, allowing them to create a pipeline of potential new staff members.

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