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Our video led recruitment campaign with LWAB saw almost 2,000 leads in two weeks, leading to 29 online enquiries.

Our video led recruitment campaign with LWAB saw almost 2,000 leads in two weeks, leading to 29 online enquiries.

The Just R team was approached by the West Yorkshire unit of the Local Workforce Action Board (LWAB) to create a recruitment campaign to raise awareness around its Operating Department Practitioner (ODP) role and encourage more trainees to enter into the profession.

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Recruitment Video & Digital Content

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Social Media Recruitment Advertising

Following a knowledge exchange session between the creative team at Just R and LWAB stakeholders including Huddersfield University, Harrogate and District NHS and Leeds Teaching Hospitals, the initial branding was developed.

Just R created a video rich, two-week recruitment campaign focusing on the unique and under-represented nature of the ODP role – with its defining features set as ‘The Most Rewarding Role You’ve Probably Never Heard Of’ and ‘The Heroes of Theatre’.

You can read more about the project in this Case Study from NHS Employers ›

The Results

Targeted individuals reached
People visited the online landing page
People registered their details

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These strong brand identities were then presented to focus groups from schools and colleges in the region to gain valuable feedback, and once the messages were approved, a video shoot was arranged to take place at Harrogate and District Hospitals.

Our video message was truly brought to life with the real stories of our hospital staff, who shed light on the rewarding and challenging role of an ODP, giving viewers a real sense of the role they could begin working towards.  A pilot social media campaign featuring the live action video was then rolled out to local school leavers aged 16 – 20, who were deemed to be more inclined towards a career in healthcare.

Viewers were given a clear call to action, encouraging them to contact the University of Huddersfield to find out more about study opportunities available.

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Due to the success of the initial campaign, we are now planning follow up ODP campaigns to engage with a variety of different audiences.

Additionally, we will now seek to raise the profiles of other areas of healthcare providers in the region with similarly creative and focused campaigns.

Want to know more?

If you have a question or want to know more about Just R and how we can help with your healthcare recruitment, please do get in touch – we’d love to hear about your organisation and discuss how we can help you find and hire the staff you need in a more sustainable way.

Get in touch! ›


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