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“Step into Kindness” with Bradford Teaching Hospitals NHS Foundation Trust

“Step into Kindness” with Bradford Teaching Hospitals NHS Foundation Trust

Just R’s most recent campaign has launched this week for Bradford Teaching Hospitals NHS Foundation Trust, with the goal of attracting Health Care Assistants to the trust based on values over experience to move the organisation towards a kinder culture.

The campaign will run for two months across Facebook and Instagram, encouraging a tailored audience of people who are interested in a career in care to leave their details and find out more information about working at the Trust.

The Just R team have an established relationship with BTHFT and were excited to work on a value focused campaign for them. The team used their experiences and insights to shape the campaign content, creating short scripts for several staff members to read to camera. These videos will then be featured throughout the campaign run.

BTHFT is also utilising Just R’s innovative Recruitment Pipeline Management (RPM) system to manage campaign enquiries where Just R will provide a callback service for each applicant within 48 hours of their enquiry. Just R will filter candidates who align with the trusts values and relevant candidate details are then passed along to the Trust.

Take a look at the BTHFT “Step into Kindness” campaign here ›


Want to know more?

If you have a question or want to know more about Just R and how we can help with your healthcare recruitment, please do get in touch – we’d love to hear about your organisation and discuss how we can help you find and hire the staff you need in a more sustainable way.

Get in touch! ›


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